7-Eleven Singapore has launched a new in-store food concept called Foodbar, now available at sixteen stores islandwide, alongside the release of its Foodvenience Customer Study 2026. The company said it plans to scale the Foodbar format over time.
The study, an online survey of 1,020 convenience-store shoppers conducted in August 2026, found that 68 per cent of respondents turn to quick meals such as ready-to-eat options at least a few times a week. It found that 75 per cent expect to rely more on convenient meal options in future.
According to the survey, 43 per cent of respondents said dinner is difficult to plan on a typical weekday, and the same proportion often make last-minute decisions about what to eat. It also found that 47 per cent now view convenience food more positively than they did three years ago, with 79 per cent agreeing it can be a satisfying meal.
Research informs product strategy
Anushree Khosla, Managing Director of 7-Eleven Singapore, said the findings reflect how customers approach meal planning amid busy schedules.
“As Singaporeans fit more into their days, meals are often the first thing to go unplanned, and our customers look for reliable food options that are convenient, taste good and offer real value whenever plans change,” Khosla said. “As Singapore’s largest convenience retailer, with more than 450 stores across the island, we are always near. Our assortment of light sandwiches, wraps and onigiris to hearty packed meals gives customers options at any hour, and with new products launching in our stores every month, every visit can be a chance to discover something new.”
The survey found that 47 per cent of respondents turn to quick meals on a busy workday, 36 per cent do so when working late, and 32 per cent when their schedule changes unexpectedly. It also found that local Singapore flavours ranked top among food trends of interest at 43 per cent, ahead of healthier meals and budget-friendly meals, both at 37 per cent.
Since 2021, 7-Eleven has partnered with local food and beverage brands including Andes by Astons, Lau Wang Claypot Delights, Playmade, Chocolate Origin and Nasty Cookie to create limited-edition ready meals. The company has also expanded higher-protein offerings such as ready-to-eat chicken breast, protein shakes and snacks, and in 2025 launched its first halal-certified Korean snacks range.
Foodbar format varies by store
Khosla said the Foodbar builds on the growth of the company’s ready-to-eat range.
“This research found that convenience food is now a legitimate and credible meal choice,” Khosla said. “That shift in customers’ perception of convenience food has been some years in the making. As customers’ expectations for convenience meals have grown, we have worked to keep pace, investing in every step, from the development behind each new product to our partnerships with local food brands and partners. The response to our ready-to-eat range has been very encouraging and the Foodbar builds on that to offer customers more options to quick meals, giving them a freshly prepared hot meal that they can rely on, any time of day or night.”
Each Foodbar is tailored to its store location, customer profile and space availability, 7-Eleven said. At larger Foodbars, customers can build their own bowl from $4.50, choosing a base such as rice, penne pasta or noodles, a sauce, add-ons including roasted chicken, hash browns and chicken cutlets, and garnishes such as fried shallots, parmesan cheese and seaweed flakes. Other Foodbars serve hot snacks such as pizza, croissants, pancakes and waffles, available to eat in or takeaway.
7-Eleven said its ready-to-eat range now spans more than 130 products across breakfast, meals, desserts and snacks, with each product taking around a year to develop.
