Club Med has appointed Michelle Davies as General Manager of Singapore, Malaysia and Emerging Markets, as the group targets more than 80% growth in Singapore over the next decade and aims to make the country one of its top 10 markets globally.
Davies will lead Club Med’s Southeast Asia markets, covering Singapore, Malaysia and Emerging Markets in South Asia. She succeeds Olivier Monceau, who has led the Singapore and Malaysia business since 2022.
Davies hands over the Pacific market to Marc Letourneau, who succeeds her as General Manager of Club Med Pacific. The two will continue to collaborate on Club Med’s travel trade approach across their respective markets, Club Med said. In her expanded role, Davies will work alongside Rachael Harding, Club Med SEAP’s chief executive, and Sebastian Favre, Club Med SEAP’s VP DCP.
Borneo opening and Cherating renovation
Davies outlined her priorities for the coming year, pointing to two major projects in Malaysia.
“My priorities for 2027 are clear,” said Michelle Davies, General Manager of Club Med Singapore, Malaysia & Emerging Markets. “Club Med Borneo opens its doors this month, and 2027 will be its first full year welcoming guests to a brand-new destination in Sabah. At the same time, Club Med Cherating, which began its renovation on 11 October, is undergoing a complete transformation that will reimagine the resort for a new generation of guests.”
Davies also set out a longer-term ambition for the region, linking growth to new travel trade partnerships.
“Over the next decade, we aim to establish Singapore as one of Club Med’s top 10 markets globally with growth expected to exceed 80%,” Davies said. “Malaysia is also set to enter its next chapter of growth. We have a unique opportunity to accelerate domestic and regional short-haul travel through the launch of Club Med Borneo and the revitalisation of Club Med Cherating as well as leverage our new development of resorts across Thailand, Japan and Indonesia.”
Outgoing GM’s tenure
Monceau consolidated Club Med’s strategy across Singapore and Malaysia during his tenure, according to Club Med. He diversified the resort offering in Malaysia, laying groundwork for Club Med Borneo, and set in motion the Cherating revamp. Club Med said he also built on the success of its Japan snow resorts among Singaporean and Malaysian travellers and led a revamp of the brand’s sun portfolio.
